Design and Development of a Web-Based Multimedia Platform for the Promotion of LKP Karyaprima
DOI:
https://doi.org/10.62712/jitse.v1i2.7Keywords:
Web-based multimedia, Promotional media, ADDIE model, Website usability, Vocational training institutionAbstract
Lembaga Kursus dan Pelatihan (LKP) Karyaprima, like many small-scale non-formal vocational training providers, relied on conventional promotional methods that limited its reach, interactivity, and the presentation of its training programs to prospective learners. This study aimed to design, develop, and evaluate a web-based multimedia platform to support the promotion of LKP Karyaprima. The Analysis, Design, Development, Implementation, and Evaluation (ADDIE) model was adopted as the research and development framework. Data were collected through interviews with institutional stakeholders, observation of existing promotional practices, documentation review, expert validation, and a usability evaluation combining the WebQual 4.0 instrument and the System Usability Scale (SUS). The resulting platform integrated an institutional profile, training-program descriptions, photo and video documentation, instructor and facility information, alumni testimonials, an online registration feature, and an administrative content-management module. Expert validation indicated that the platform met content- and media-feasibility criteria, while the usability evaluation indicated a favourable overall user experience across the usability, information-quality, and interaction-quality dimensions. The findings suggested that the platform had the potential to strengthen the promotional visibility and perceived attractiveness of LKP Karyaprima among prospective learners.
References
[1] S. Schneider, M. Beege, S. Nebel, L. Schnaubert, and G. D. Rey, “The past, present, and future of the cognitive theory of multimedia learning,” Educ. Psychol. Rev., vol. 36, art. 8, 2024, doi: https://doi.org/10.1007/s10648-023-09842-1.
[2] R. E. Mayer, “Using multimedia for e-learning,” J. Comput. Assist. Learn., vol. 33, no. 5, pp. 403–423, 2017, doi: https://doi.org/10.1111/jcal.12197.
[3] B. Çeken and N. Taşkın, “Multimedia learning principles in different learning environments: A systematic review,” Smart Learn. Environ., vol. 9, art. 19, 2022, doi: https://doi.org/10.1186/s40561-022-00200-2.
[4] M. Pashootanizadeh and S. Khalilian, “Application of the AIDA model: Measuring the effectiveness of television programs in encouraging teenagers to use public libraries,” Inf. Learn. Sci., vol. 119, no. 11, pp. 635–651, 2018, doi: https://doi.org/10.1108/ILS-04-2018-0028.
[5] Y.-I. Lee and P. R. J. Trim, “Enhancing marketing provision through increased online safety that imbues consumer confidence: Coupling AI and ML with the AIDA model,” Big Data Cogn. Comput., vol. 6, no. 3, art. 78, 2022, doi: https://doi.org/10.3390/bdcc6030078.
[6] C. Thanomsing and P. Sharma, “Understanding instructor adoption of social media using the technology acceptance model,” J. Res. Innov. Teach. Learn., vol. 17, no. 1, pp. 47–65, 2022, doi: https://doi.org/10.1108/JRIT-04-2022-0021.
[7] D. Z. Dumpit and C. J. Fernandez, “Analysis of the use of social media in Higher Education Institutions (HEIs) using the Technology Acceptance Model,” Int. J. Educ. Technol. High. Educ., vol. 14, art. 5, 2017, doi: https://doi.org/10.1186/s41239-017-0045-2.
[8] N. Al-Qaysi, N. Mohamad-Nordin, and M. Al-Emran, “Employing the technology acceptance model in social media: A systematic review,” Educ. Inf. Technol., vol. 25, pp. 4961–5002, 2020, doi: https://doi.org/10.1007/s10639-020-10197-1.
[9] W. H. DeLone and E. R. McLean, “The DeLone and McLean model of information systems success: A ten-year update,” J. Manag. Inf. Syst., vol. 19, no. 4, pp. 9–30, 2003, doi: https://doi.org/10.1080/07421222.2003.11045748.
[10] A. G. Spatioti, I. Kazanidis, and J. Pange, “A comparative study of the ADDIE instructional design model in distance education,” Information, vol. 13, no. 9, art. 402, 2022, doi: https://doi.org/10.3390/info13090402.
[11] J. R. Lewis, “The System Usability Scale: Past, present, and future,” Int. J. Hum. Comput. Interact., vol. 34, no. 7, pp. 577–590, 2018, doi: https://doi.org/10.1080/10447318.2018.1455307.
[12] D. Raposo, F. Veríssimo, T. Paiva, J. Neves, and T. Felgueira, “A multimethod framework for evaluating institutional website usability: Integrating Kano, WebQual 4.0, QFD and heuristic analysis,” Information, vol. 17, no. 6, art. 606, 2026, doi: https://doi.org/10.3390/info17060606.
[13] C. Xilogianni, F.-R. Doukas, I. C. Drivas, and D. Kouis, “Speed matters: What to prioritize in optimization for faster websites,” Analytics, vol. 1, no. 2, pp. 175–192, 2022, doi: https://doi.org/10.3390/analytics1020012.
[14] I. Zervas and E. Stiakakis, “Digital skills in vocational education and training: Investigating the impact of Erasmus, digital tools, and educational platforms,” J. Infrastruct. Policy Dev., vol. 8, no. 8, art. 8415, 2024, doi: https://doi.org/10.24294/jipd.v8i8.8415.
[15] J. Molina Ríos and N. Pedreira-Souto, “Approach of agile methodologies in the development of web-based software,” Information, vol. 10, no. 10, art. 314, 2019, doi: https://doi.org/10.3390/info10100314.
[16] S. Alsaqqa, S. Sawalha, and H. Abdel-Nabi, “Agile software development: Methodologies and trends,” Int. J. Interact. Mob. Technol., vol. 14, no. 11, pp. 246–270, 2020, doi: https://doi.org/10.3991/ijim.v14i11.13269.
[17] I. C. Drivas, D. Kouis, D. Kyriaki-Manessi, and G. Giannakopoulos, “Content management systems performance and compliance assessment based on a data-driven search engine optimization methodology,” Information, vol. 12, no. 7, art. 259, 2021, doi: https://doi.org/10.3390/info12070259.
[18] X. J. Mamakou, P. Zaharias, and M. Milesi, “Measuring customer satisfaction in electronic commerce: The impact of e-service quality and user experience,” Int. J. Qual. Reliab. Manag., vol. 41, no. 3, pp. 915–943, 2024, doi: https://doi.org/10.1108/IJQRM-07-2021-0215.
[19] F. Pourjahanshahi, A. Mollahosseini, and S. Dehyadegari, “Website quality and users’ intention to use digital libraries: Examining users’ attitudes, online co-creation experiences, and eWOM,” J. Retail. Consum. Serv., vol. 74, art. 103393, 2023, doi: https://doi.org/10.1016/j.jretconser.2023.103393.
[20] C. H. Perera, R. Nayak, and L. T. V. Nguyen, “The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries,” J. Mark. Commun., vol. 29, no. 8, pp. 770–795, 2023, doi: https://doi.org/10.1080/13527266.2022.2086284.
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Supiyandi Supiyandi, Abil Alwi Prayoga
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
